Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Awarding Body :
Class1 - Essentials of an Effective Inbound Strategy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you for a successful inbound strategy
Class2 - Optimizing Your Website for Search Engines
This training will cover the basics necessary to help you optimize your website for search engines. You’ll learn how to pick the right keywords for your site, ensure that search engines understand the content on your pages, and start earning links from outside sources.
Class3 - Creating Content with a Purpose
Content is the message your inbound strategy delivers. This class will go over what content really is and why content creation is critical for your marketing efforts. Learn how to create not only great content, but content that your ideal buyers will love.
Class4 - The Fundamentals of Blogging
Blogging is an essential part of being an inbound marketer, helping you to easily and effectively draw prospects to your website. This training will walk you through the fundamental strategy for creating a successful blog, so that you can begin to attract new visitors and convert them into leads.
Class5 - Amplifying Your Content with Social Media
Social media is changing rapidly, so it’s important for you to keep up! This class will teach you why social media is an essential element to every inbound strategy. You will learn how to implement best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.
Class6 - Enticing Clicks with Calls-to-Action
In order to generate leads, you have to start by getting your visitors attention. In Enticing Clicks with Calls-to-Action, you’ll learn what an effective call-to-action looks like, understand how they fit into a successful conversion process, and learn how to apply best practices to your own calls-to-action.
Class7 - The Anatomy of a Landing Page
Landing pages are designed to convert visitors into leads. The Anatomy of a Landing Page will teach you what great landing pages look like through examples of high-quality landing pages. The class will also address how to analyze a landing page so that you can get the most out of your conversion process.
Class8 - Guiding the Next Step with Thank You Pages
Guiding the Next Step with Thank You Pages will teach you why thank you pages are an effective component in the conversion process and how to use best practices to create a successful thank you page.
Class9 - Sending the Right Email to the Right Person
In this class, we’ll explore how to use email as a channel to drive success for your business in 2016 and beyond. Email is more important than ever to your inbound strategy, which means it's critical that marketers stay abreast of this rapidly changing field. The class will help you identify the components of a great email, and how to ensure that you’re always sending the right email to the right person at the right time.
Class10 - The Power of Smarketing
This class will cover why smarketing is critical to inbound success and cover in detail how to go about integrating smarketing within your organization to increase revenue.Technology has forged the way for many new opportunities in the marketing and sales arena. While technology may provide countless opportunities, it also surfaces new problems and issues that must be addressed. Within inbound marketing and sales, the number one issue that must be addressed is how to use the available technology to align your marketing and sales team and maximize bottom line results.
Class11 - Taking Your Sales Process Inbound
Inbound sales is about creating a relevant, personal, delightful experience. In this class, you'll learn what a day in the life of an inbound sales rep looks like. From supporting the buyer's needs and following their timeline to leveraging the buyer's context, learn how to transform the way you or your sales team sells.
Class12 - The Pillars of Delight
Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
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